With the support of the Embassy of Spain, Ecuadorian roses from Naranjo Roses, recognized worldwide, decorated the Vanity Fair Person of the Year Gala, where Alejandro Sanz was honored. In collaboration with ASV Natur, the essence of Ecuador was present at one of the most exclusive nights of the year.
It all begins in the Ecuadorian Andes, where the geography and climate create the perfect setting for growing roses. The sunlight bathes the fields for 12 hours each day, the nutrient-rich soils nourish every stem, and the conditions allow the flowers to achieve an unparalleled level of quality. Ecuador is home to over 200 varieties of premium roses and generated more than $900 million in exports in 2024. These numbers reflect the importance of this industry in Ecuador, where the workforce is predominantly female.
At Naranjo Roses, women make up 51% of the workforce. They are the ones who care for each rose from cultivation to harvest, ensuring that the excellence of these flowers continues to position Ecuador as a world leader in high-quality roses. Their work supports entire communities, allowing hundreds of families to thrive thanks to the dedication and passion of these artisans.
Every rose that adorns a wedding, an anniversary, or a luxury event has been touched by the history and effort of these women. Thanks to them, brands like Naranjo Roses have managed to bring the essence of Ecuador to the most sophisticated corners of the world. For those who want to experience it firsthand, Naranjo Roses offers Narantour, a unique experience in Ecuador that allows visitors to tour the fields where these flowers are born and witness the dedication and art behind each.
Visit www.naranjoroses.com ro
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